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Go to market

Fractional RevOps leadership that does the work.

I work with founders and executive teams on a revenue roadmap, then carry it out inside your company.

Three ways to work together.

Embedded

Fractional revenue or operations leadership inside your company, with real ownership of the outcome.

Advisory

Working directly with founders and leadership on revenue and operating problems as they come up.

Assessment

A fixed-scope review of your processes and tools, including which CRM you should be on. It ends in ranked recommendations you can act on or hand to someone else.

Also on request.

Operating work teams often ask for once the systems work is underway.

Sales funnel improvements
Process mapping and handoffs
Sales performance plans
CRM selection and rollout plan
Customer support automation
OKR setup
Org structure and leveling
Offshoring and outsourcing plans
Coaching for managers
Sales and operations leadership

Start here

Not sure where your funnel leaks?

Most go-to-market work starts with your stages. The free funnel check shows whether yours narrow like a funnel or stay flat like a to-do list, and which step is costing you the most.

  • About 3 minutes. Rough numbers are fine.
  • A score, your biggest leak and what it's worth.
  • A one-page summary you can hand to your team.
Example funnelWhat the F*nnel?!
34/100That's a to-do list, not a funnel.
New lead200
Sales ready196 · 98% kept
Follow up190 · 98% kept
Proposal sent186 · 98% kept
Closed won12 · 6% kept

Biggest leak: Proposal sent to Closed won. Only 6% make it through.

What it looks like from the inside.

“Eric has a refreshing matter-of-factness, directness, and practicality — there's no fluff.”

Hillary Navarro
Chief Communications and Engagement Officer, Verra

“He doesn't just provide high-level advice; he offers a clear, structured roadmap.”

Sumant Mehta
Chief Executive Officer, CloudQA

“We were able to start fast, cut through the noise, and address the first principle challenges of our GTM operations.”

Nick Smith
Chief Executive Officer, Sailes

“Working with Eric completely changed my perception of consultants.”

Sara Haj-Hassan
Chief Operating Officer, Tarjimly

“Eric is that rare collaborator who excels at both strategy and execution.”

Dave Lowensohn
Chief Operating Officer and Co-Founder, Candid

“Eric has been a trusted partner of mine for years when it comes to scaling organizations.”

Zubin Canteenwalla
Chief Operating Officer, Saltbox

Start with the assessment.

Fixed in scope and quick. It tells you whether you need a hire, a consultant or neither.

What happens next
  1. 01You tell me what's broken.
  2. 02I reply within one business day.
  3. 03A written proposal follows within a few days.
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